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Sourav Ash

Search Engine Ads Vs. Social Media Ads. Which is more effective ?

When it comes to putting up ads on digital mediums, the two most important platforms to show your ads are on search engine results & social media feeds. Both have their own effectiveness. Search Engine Ads(Demand fulfillment ads or search ads) only show up when an user searches for a product or services that exists. …

Search Engine Ads Vs. Social Media Ads. Which is more effective ? Read More »

How to create backlinks for SEO ? Other Off Page SEO aspects.

Backlinks are external links shared on a website to increase traffic, user engagement, provide similar resources & rank higher in search engines. However, the most natural way to do it is to create good quality content & properly distribute it so that people naturally links back to you & share it on social platforms. But …

How to create backlinks for SEO ? Other Off Page SEO aspects. Read More »

How to Improve Website Loading Speed in WordPress ?

Increase in page loading time can result in user dissatisfaction, reduce visitors to your website, and affects the Search Engine Rankings. You can use Google Pagespeed, Pingdom Website Speed Test, GT Metrix & many other tools available to measure website loading speed. Here are a few ways on how to increase website loading speed in …

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