Search Engine Ads Vs. Social Media Ads. Which is more effective ?

When it comes to putting up ads on digital mediums, the two most important platforms to show your ads are on search engine results & social media feeds. Both have their own effectiveness.

Search Engine Ads(Demand fulfillment ads or search ads) only show up when an user searches for a product or services that exists. So, if you put up an ad for some new product or services, it will hardly help as that is likely to be searched by an user. Suppose, your company launches a new service & you put up an ad for that on search engines, but it’s likely to be shown in results since users aren’t aware of your service & likely to search for your service or similar service.

Social Media ads(Demand generation ads or display ads) interrupts what you are checking in your feed with ads, i.e., the ad will be shown to a large number of people even if they have not been looking or searching for it. And that is what is important if you’re introducing a new product or services which don’t have an existing demand & people are not aware of & not looking & searching for it.

Conversion Rates are always higher in search engine ads since users are shown ads about what they are searching or looking for, so they are more likely to click on the ad, unlike in social media where ads may be shown to someone who may not be interested in that product or services.

In a Google ad, you can directly sell your product or services to the customers because when they’re searching for that product or services they’re serious about it & is in a buying mood & are likely to convert. But people come to social media to check updates from their family, friends & various other purposes & not to buy. So, if you try to sell directly to the target audience, they may not convert, as they’re not in a buying mood. So, first provide them with something interesting or free, so that they sign up for that, & later when they get serious & return to engage to that free stuff, you may approach them to buy your product or services. Or you can just try to take your target customers through this funnel –> Create awareness > generate interest > customer considers buying > customers buys > becomes loyal customers > refers to others.

Retarget ads facebook

40 thoughts on “Search Engine Ads Vs. Social Media Ads. Which is more effective ?”

  1. Long time supporter, and thought I’d drop a comment.

    Your wordpress site is very sleek – hope you don’t mind me asking what theme you’re
    using? (and don’t mind if I steal it? :P)

    I just launched my site –also built in wordpress like
    yours– but the theme slows (!) the site down quite a bit.

    In case you have a minute, you can find it by searching
    for “royal cbd” on Google (would appreciate any feedback) – it’s still
    in the works.

    Keep up the good work– and hope you all take care of yourself during the coronavirus scare!

  2. I think the admin of this web site is genuinely working hard in favor of his web page, for the reason that here every material is quality based data.

  3. Everything is very open with a really clear explanation of the issues.
    It was really informative. Your site is useful.
    Many thanks for sharing!

  4. Admiring the hard work you put into your site and in depth information you provide.
    It’s great to come across a blog every once in a while
    that isn’t the same unwanted rehashed material.
    Fantastic read! I’ve saved your site and I’m including your RSS
    feeds to my Google account.

  5. Its such as you read my thoughts! You seem to grasp so much about this, like you wrote the guide in it or something.

    I think that you just can do with some percent
    to pressure the message house a bit, but other than that, that is wonderful blog.
    An excellent read. I will definitely be back.

  6. I know this if off topic but I’m looking into starting my own weblog and
    was wondering what all is needed to get setup?
    I’m assuming having a blog like yours would cost a pretty penny?

    I’m not very internet savvy so I’m not 100% positive. Any suggestions or advice would be greatly appreciated.

  7. Greetings from Los angeles! I’m bored to death at work so I
    decided to browse your website on my iphone during
    lunch break. I love the information you present here and can’t wait to take a look when I get home.
    I’m shocked at how fast your blog loaded on my mobile .. I’m not even using WIFI,
    just 3G .. Anyways, great blog!

  8. Does your site have a contact page? I’m having a
    tough time locating it but, I’d like to shoot you an e-mail.
    I’ve got some ideas for your blog you might be interested in hearing.
    Either way, great blog and I look forward to seeing
    it develop over time.

  9. Hi there, You have done a great job. I’ll definitely digg it and
    personally recommend to my friends. I’m sure they’ll
    be benefited from this site.

  10. It’s amazing to pay a visit this web site and reading
    the views of all mates on the topic of this piece of
    writing, while I am also keen of getting experience.

    Stop by my site Viola

  11. Woah! I’m really digging the template/theme of this
    site. It’s simple, yet effective. A lot of times it’s tough to get that “perfect balance” between usability and appearance.
    I must say you have done a excellent job with this. Also, the
    blog loads very fast for me on Opera. Outstanding Blog!

  12. Hey! Quick question that’s completely off topic.

    Do you know how to make your site mobile friendly? My site looks weird when viewing from my iphone.

    I’m trying to find a template or plugin that might be able to correct this problem.
    If you have any recommendations, please share. Thanks!

  13. I’m impressed, I have to admit. Rarely do I come across a blog that’s equally educative and interesting, and without a doubt, you
    have hit the nail on the head. The issue is an issue that too
    few men and women are speaking intelligently about.
    Now i’m very happy that I found this in my search for something relating to this.

Leave a Comment

Your email address will not be published. Required fields are marked *