How to Travel and Make Money in India

We all have looked at social media with people travelling all year long & wish if we could do the same. But how do they get so much money to continue travelling all year long? Maybe they know something you don’t know. After thoroughly analysing these travellers for years & how they make money, I come up with a few easy ways you can too switch your career to full-time travelling in a few months.

It’s safer to have multiple source of income so that if one fails for any reasons, the others can take care of your travel expenses.

One of the most popular & easiest ways is social channels where travellers create content for others to consume, imagine & wish.

Of course, you need a minimum amout of followers/subscribers & engagement/views to start making money from these channels.

So you can initially start off with your savings, freelancing, WFA for jobs, automating or outsourcing for businesses.

Some of the easiest channels for earning money are –

Youtube

Though established youtubers use expensive equipments, you can just start with the smartphone you already have. You can maximum go for a small microphone & tripod if you wish to in the beginning.

Advertising

You need to have a certain number of subscribers & watch hours to monitize through ads. After that you can place ads on your video & earn. Youtube probably keeps 60% of the ad revenue & give the creator 40%.

Affiliate Marketing

You can give affiliate links of the dress you are wearing in the video, the backpack you are carrying, the shoes you are wearing, the things you are carrying with you, etc. Of course, you have to buy them from places that allow affiliates. Also, you have to brag about their benefits in the video in order for your viewers to check the link in the description & make a purchase. You get a small commission from those purchases.

Promote hotels, car rentals & restaurant in exchange for discounted service

You can ask hotel owners for a discounted stay in exchange of promoting their hotel in your video. Your demand & their response will vary on your number & quality of viewers.

Similarly you can ask car rentals & restaurants for similar services.

Brand Endorsements & Sponsorships

You will start to get offers from brands to endorse their products. It’s a cheap way for brands to reach more target customers & you to earn some extra cash.

Merchandise

You can launch your own merchandise & sell them through the youtube store feature. You will however need an ecommerce store or sell through marketplaces.

Sponsored Travel

Tourism Boards, be it a state based or a country based will sponsor your full trip in exchange of quality content from you in order to promote tourism in their state/country. So, you can basically travel the state/country for free.

Big travel agencies, adventure companies can also sponsor your full trip in exchange of content & their promotions. One an other hand, they can also create travel documentaries featuring you. Either ways, they will sponsor your full trip & will pay you as well.

Ambassador Program

Brands can also appoint you as their brand ambassador for a particular time on a contract basis & pay you in exchange of content.

Product

After you have build a subscriber base in youtube, you can identify a common need among them & build a product to address that need. The product can be a physical product, book, course, app(can outsource development), podcast, etc.

Instagram

Brand Endorsement

Mostly commodity brands will approach you for product placements in your Instagram posts/stories/reels for them to reach your followers. Remember brands look more at the avg. post engagement than followers.

Blog

Youtube & Instagram are channels where people will engage in your content even if they have no plans to travel there(or just travel) in near future.

But blogs are only read when someone is planning a trip & looking for more information. So the engagement is usually lower than Youtube & Instagram.

Advertising

You can sign up for Google Adsense, place ads across your blog & earn.

Affiliate Marketing

You can place affiliate links for the products you show in images or write about & earn commission when someone makes a purchase from the link.

Online Business that can be Automated & Outsourced

Here the 3 words to focus are Online Business, Automation & Outsourcing. There are many businesses that can be done this way, but the most popular of those being:

Dropshipping

Learn digital marketing, create an e-commerce store, contact a manufacturer to source products from, add them to your online store, run PPC & remarketings ads, let the sales & the cash roll in. Make sure the product you are selling has demand, don’t sell anything nobody wants to buy. You can automate all the in-between processes with softwares & outsource the few that requires someone.

Conclusion

Stop imagining & wishing & give it a try. Even if you can’t, you can always come back & continue from where you had left. Don’t let you life go up with regrets, coz regret is poison.

Who can say? You may find a market need among the locals & get a new business idea.

How to Make Sales Pitch without Pissing Someone’s Shit Off

How you used to feel when random salesman came to your door to sell random stuffs you aren’t interested in. Annoying right?

Or when you are outside waiting & some guy comes up to you & tries to sell something.

People hate sales pitches.

They don’t want to get sold in their conscious mind where they have control over their actions. But subconscious mind works like robots. You program something into their subconscious mind & they take action based on that without having any control over their actions.

So, we gotta sell in their subconscious minds first.

So, a few sales people had found a solution, i.e. they provide value first & then make a sales pitch, so that people would get motivated, interested & mostly build trust that the person has knowledge about what he is selling.

Then they would create a sense of urgency so that people don’t get the time to think about whether it’s even required or worth it & force themselves to buy it right then. They want people to make the decision while still being in the verge of the motivated lecture listeners just heard which got them charged up to make them believe that the product can literally change their lives.

This works a bit at some level & still works very well, but most of the people when they feel that value is over & sales pitch is going to start, leaves as I already said earlier, people hate sales pitch, they don’t want to get sold.

So, what you are gonna do?

Well, how about you making a sales pitch without even making the other person realize that you are making one & can make him feel that you are genuinely trying to help them?

If you can make them believe that you are trying to help them & not going to piss him off with a sales pitch, he is not going to run away from you, but is going to listen to you.

It’s just not about giving a lecture where you feel that people found it valuable & make a sales pitch without actually knowing what exactly they are looking for.

The first step to do that is to do one to one personalized conversation if possible where you

Ask them a question & get the answer.

Ask another question & get the answer.

Ask another question & get the answer & so on…

The more you ask questions, the better you are able to understand their problems, what they are dealing with, know exactly what they are looking for & what they need.

When you ask questions, the other person feels that you really care about their problem & you are trying to understand their problem & help them out.

Now that the conversation is fuelled up, you know exactly what is their problem, you simply help him by telling how your offering is going to help him achieve what he is looking for.

And congrats, you made a sale. Without a pitch, just by being helpful.

So, ask questions, understand their problems, that will automatically fuel up a conversation & they will find their way to what you have to offer.

Stop Burning your Time!

You’ve read & heard a lot of theory about how value of time is more than money. But do you practically follow it. Probably not. Because the hustlers have barked it out so many times, the powerful words lost its value.

Imagine a rich person walking down the street & throwing out ₹2000 notes. You’ll think that person is crazy right? But probably it’s something you’re doing with your time.

Spending your time doing nothing is same as spending your money without getting anything.

And it’s always clever to outsource things which you are not good at or not enjoy doing starting from domestic chores to professional tasks & spend that time doing what you’re really good at & enjoy.

Ok, so time is more valuable than money, but how do you calculate your time’s value & make it work for you ?

How to calculate your value of time?

If you value time, then probably you’re looking for long time achievements, not short time gains. Suppose you’re 20 years now & in the next 10 years you want to earn ₹5,00,000 a month. So, you time’s value for a month is ₹10,00,000. If we break it down, it would be like this

  • 1 month = ₹5,00,000
  • 1 day = ₹5,00,000/25 = ₹20,000 (assuming you work for 25 days a month)
  • 1 hour = ₹20,000/₹10 = ₹2,000 (assuming you work for 10 hours a day)

So, your value for 1 hour is ₹2,000 & for a day is ₹20,000.

Now suppose you have ₹20,000 in your purse & you get pickpocketed. How do you feel? How many days you remember it? How hard you feel the pinch?

But do you feel the same pinch when you waste 1 day worth ₹20,000. Probably not. Because you don’t have a vision for your future & don’t care where you want to be 10 years later.

Whereas if you have a vision about where you want to be in the next 10 years or so, & whether you would be able to turn that into reality or not, depends how properly you utilize your time today.

Suppose you will start a business & you have limited capital. Now how your business will perform depends on how wisely you invest the capital or you waste it. The same works with time as well. Let’s say the next 10 years is your capital, & how you invest your time will dictate where you’ll be after 10 years.

We are taught to value money, not time, whereas you can always earn your money back provided you utilize that time properly. But you won’t get back your time.

But what if I can make you feel that, you’ve actually wasting your money if you’re wasting your time. Would you be cautious to save that money?

What if you feel the same pinch when you waste 1 hour as if you lost ₹2,000 of money. Would you waste a hour after that from next time. No. Because you’ll get that same pinch as if you lost ₹2,000.

If you waste your day, you’re losing ₹20,000. Can you afford to waste this amount of money. If not, then how can you afford to waste this much time which is worth that amount of money.

What if it becomes a habit that everytime you waste a hour or day, the time’s worth actually pinches you hard as if you wasted real money.

You will stop wasting your time right, because everytime you waste your time, it will pinch you hard as if you’ve wasted your money. And we are already taught the value of money very well.

You’ll stop keeping pending tasks aside to complete just before the deadline, you’ll stop putting up tasks for tomorrow, because you know your value of today’s time & there will be a sense of urgency to get the value out of that time.

If you look back & calculate how much time you’ve wasted or you will waste if you don’t value time now, it’s worth Crores.

This is just a sample calculation, do you own calculation & find out your time’s value & can you afford to burn it or not.

Now what I want you to do is, suppose

Peter is a 26 yr. old guy. He goes to bed at 10pm & wakes up at 6am. So

  • Sleep – 8 hrs.
  • Available time in a day – 16 hrs.

Now 16 hrs. is a lot of time. He was asked to divided this 16 hrs. into small chunks of 1 hr. and/or 30 mins. He was told to fill those 30 mins/1 hr. chunks with the tasks he usually does for a whole day. It can be the same task continuing to the next chunk or start a different task.

The first time he looked at it, he was surprised to see he has so much time in a day that he struggled to fill up those chunks of time & wondered about so much time he usually wastes doing nothing & without any calculation of how his time he had utilized. His table looked something like this

1 hr. chunks

Video GamesConsuming Entertainment Content Personal care (meals, shower, personal hygiene, etc.)Social MediaSocial MediaCommute to workDomestic Chores
Work WorkWorkWorkWorkBreaks at Work (including lunch, coffee breaks, free time, chats)Breaks at Work (including lunch, coffee breaks, free time, chats)

30 mins. chunks

Video GamesReading booksConsuming Informative & Educational ContentGym

That totals 16 hrs.

He found that majority of the chunks he had filled were mostly useless activities for him like playing video games, consuming entertainment content, spending time on social media, too much time spent on personal care(meals, shower, personal hygiene, etc.), & very less time on reading books, consuming informative & educational content, working on his goals, workout, personal development, self care, etc.

He tried to cut off time on useless activities & replace those chunks or allot that time to more productive tasks. Now his table looks something like this

1 hr. chunks

Reading books Reading books Social MediaPersonal care (meals, shower, personal hygiene, etc.)Consuming Informative & Educational Content Produce & Edit ContentGym
Work Work Work Work Work Work Breaks at Work (including lunch, coffee breaks, free time, chats) Commute to work

30 mins. chunks

Domestic Chores Produce & Edit Content

It was really hard for him to give up video games & online streaming shows, but something else looked more important.

He was asked to start recording how he spends his chunks from the next day & actively track his time. The act of him supervising himself will change the way he actually does his tasks. Because he will be watching himself now in the eyes of a supervisor & he has his time allotted for each tasks clearly, so instead of killing his time, he will instruct himself to get back to finish the allotted task & take wise decisions because he knows someone is watching him, himself.

Next he is asked to tell about the most important goal right now that he wants to achieve in the next few weeks/months. After he chose a goal, he was asked how much extra time do he needed to allot in a day for completing that task & accomplish that goal.

His small chunks are now filled with more productive tasks than before & he found it difficult to take out time from them & allot that time to his most important goal now.

And that’s what happens, we say that this is the most important goal now & we want to accomplish it, but we fake ourselves to stay busy & are not willing to allot any time to it or sacrifice more on things that are not that necessary.

I’d recommend you to create a similar chart for the weekend as well & keep more room for personal development stuffs.

Now, I hope you implement this stuff now, immediately before you forget it & use your time with full awareness, under your own supervision.

Let me know what’s your value of time & what your chunks consist of in the comments below.

Sales Funnel, Brand Ecosystem & Tribe Building

The most important thing that anybody & everybody will pay for is if you’re able to make them feel special about themselves. When people feel special by doing something, they get addicted to it & want to do it again & again. So, make them feel special & take their money.

Sales Funnel

Sales Funnel is the journey of a customer which increases your brand value as they go through the journey. Customers are not likely to convert if you try to sell them directly, so businesses use sales funnel to make their potential customers aware of their business & takes them through the funnel, build a good relationship, filter out those who’re unlikely to convert & ultimately approach for sales who reaches the bottom of the funnel. Every business has their own sales funnel. One can create their sales funnel from tools like Click Funnels, etc.

Though sales funnel strategy will differ from business to business & industry to industry, I have put down a rough 7 layer funnel to understand the concept better.

Step 1: Positioning – The first thing to do is position yourself as the market leader in your business category because when people hear about a certain business category or feature, a particular brand comes to their mind which is the No.1 brand in that category or feature, not too many people remember who’s No.2 & thereafter. To do so you need to have deep clarity on who exactly your audiences are, which location you’ll be targeting, etc. Shout out loud what is that thing that makes your brand unique. If you already have other brands that’re well known & established, you can transfer some brand value to your new brand.

Step 2: Branding/Awareness/Knows You – After you’ve positioned yourself at a certain level, the next thing to do is to make people aware of your brand. You can increase your brand awareness by having active online presence i.e. being active in social media handles, video streaming platforms(e.g. YouTube), blog & maintain consistency in creating content & provide value so that your followers & subscribers continuously get to hear from you, the more they hear from you, your brand would get embedded in their head.

If your SEO is done properly & you’re able to rank your website & blogs against keywords that are likely searched by your potential customers, people would eventually discover your brand.

Other possible ways of branding includes running brand awareness campaigns in social media, pay influencers having good followers(more importantly engagement rates) to talk about your brand, guest posting in other blogs or publications, speaking in events(webinars, offline events, etc.), organise events, sponsor sports teams, publish books(for individual branding), interviews, reviewing related tools, etc.

Step 3: Audience Building/Lead Magnet/Follows You – One of the best way to build audience is to create quality blogs or content, rank them in search engines & generate leads naturally by making them subscribe to your newsletter or offering them something for free like ebook, guide, etc in exchange of their email or contact details. Your social media handles can also help you get audience organically if you create quality content & maintain consistency.

However, this may seem difficult & time consuming to most. For less work & quick results, you can generate curiosity, survey form, live demo, free sample, free audit or consultation, discounted access to an event & collect leads, run paid ads & give something for free or lucrative offer in an attractive way to attract leads & build subscribers or audience. You can also collect leads from followers(social media, blogs, other platforms), blog visitors, memberships, website visitors, audience exchange, organic traffic, etc. You need to keep in mind to target the right audience.

Step 4: Audience Engagement/Consideration/Interest/Pay Attention – This is the stage where you have built an audience base & want to nurture them by engaging with your content or sending something similar in their inbox. Whatever you offer, do it in such a way so that they start taking interest in your business & considers to convert. If they’re genuily interested in your brand, they’re most likely to engage with your content. Customers are more likely to get convinced by articles or content rather than by showing them ads, because when they read articles, they’re usually looking for some help or curious & in a mood to learn. For the audience to pay you money & become your customer, you need them to pay their attention first. If you can’t make them pay attention, you obviously won’t be able to make them pay money.

You also need to focus on organic traffic to your content for new audiences to discover your brand & content & eventually submit their leads & get into the funnel. Content should be presented in a way to also increase trust for your brand. Try to send more personalised messages or content through emails or chatbots.

It depends what you want to show or offer to engage your audience. Its recommended to create content to provides value & not just only promotion, because if the subscribers don’t get value, they’ll stop consuming your content & eventually unsubscribe. Consistency in creating content is required to make them consume & engage with your content on a daily basis.

Content may include micro videos, showing off your lifestyle, contests, events & workshops(where participants can get a discount voucher), invite guests/experts for interview, etc. Ask questions to your audience, give tasks or challenges to engage them further. You may also retarget ads on these audiences who engage with your content.

You can further filter out the inactive leads.

Step 5: Tripware/Action/Pay money – This is the stage where the first transaction happens & plays an important role in trust building. Before you approach to sell the main product/service, you offer something at a very cheap price like an ebook, audiobook, basic online course or something very basic where the online transaction risk is less. Whatever you offer at this stage should not be to make profit but just for further nurturing. If the audience pays, then you have already increased your brand value to a certain level for them & built trust. The audience gets a glimpse of how much value they get by paying. Customers who found value here have higher chance of getting converted for the actual sale & are also likely to engage more with your content.

Step 6: Core Product – After Trip Ware stage, take the feedback & if the customer is satisfied & found value in what you offered, approach with your core product/service for sales.

Step 7: Profit Maximizer If they convert, you can further approach them with something more expensive & exclusive you have to offer & put them in your brand ecosystem.

By creating a chain of sales like this, you can trap your customers into your brand ecosystem, which if properly strategized can make your customer difficult to get out from that ecosystem, the best example of which I can give at this moment is Apple. First they make customers buy the iPhone, then the Mac, & their customers keeps buying their product & gets deeper into their ecosystem & will have difficulty to get out of that ecosystem.

You’ve to craft brand experiences for your customers & it is done inside out. It starts with your employees who you can refer to as “internal customers“, unless your employees do not embrace the value of the brand, your customers won’t. Once your employees falls into this ecosystem, they finds pride in working with your brand & eventually become the brand ambassadors. They’ll become your brand’s face & help in brand communication, marketing, etc. & help you achieve results to your brand’s full potential.

When people says that they’re addicted to something, they’re actually addicted to certain sensations in their minds which makes them feel good, & in order to get that sensation again & again, they start doing that same thing again & again which triggered that sensation, & this process is called addiction.

To create a brand ecosystem, you have to trigger such a sensation in your customer’s mind which makes them feel good & take pride in using your product or value they’ve got while using it. This positive sensation in their mind can also come from how you have promoted your product. Once you have successfully captured your customer into your brand ecosystem, they get a sense of pride when they’re using your products. In order to keep on triggering that sensation of pride further in their minds, the customers continues to buy your other products & keeps falling deeper into your brand ecosystem. Customers are now taking pride in using your products just by you successfully triggering a sensation of pride or feel good in their minds while they use or are surrounded by your product & often creates an emotional bonding with your brand.

Step 8: Retain – Today the business is not just about closing the sales & forgetting about it. Today it’s about building a community or tribe of your customers(Tribe Building) & continue to provide them value & support for lifetime.

You can also turn them to affiliates by giving them commissions if they sell your products so that they also promote your products in their circles, & people are more likely to believe their promotion as they themselves use that product & will also be able to share their experiences. If they converts, you can grow your affiliate network & increase your sales. You can also use platforms like CJ & many more to increase your sales through affiliate marketing.

Word of mouth has become a major factor in reaching your business to new audiences as in the digital age anyone can reach with their words to the whole world. So, if it’s positive, then it will help you in promoting your business & if it’s negative, the whole world’s going to see that as well.